Building the Case for FRESH Food in Southern Wisconsin
Farmers Raising Ecologically Sustainable, Healthy Food, or FRESH Food Connection, is a newly formed cooperative of community supported agriculture farms in Wisconsin. As farmers seeking to produce in harmony with nature and with the least environmental impact, farmers sign onto a sustainability pledge that enumerates the principles they follow. As a group, they also act as a growers' guild, encouraging communication and information-sharing between farmers in order to hone their professional skills. Students developed a community based social marketing and communications plan to help grow, connect, and sustain their members. At the core of this plan is an interactive website that catalyzes innovation and collaboration amongst growers and eaters, and increases wider public understanding, participation and dialogue with those involved in our local food system.