Growing the EnAct Program, A Business Plan for Social Sustainability
The goal of this project was to develop a business plan that outlines the sustainable growth of Madison Environmental Group, Inc.’s EnAct Steps to Greener Living Program. The plan includes strategies to expand the EnAct program to communities statewide, regionally and nationally. EnAct is the community outreach program of Madison Environmental Group, Inc., and is designed to help individuals live sustainably in their communities through volunteer-led EnAct teams. An EnAct team is an action-oriented book club with a group of neighbors, classmates, friends, or colleagues who want to do something to improve the world. With the EnAct guidebook, team members help motivate each other to take steps toward a more sustainable lifestyle, with measurable results in: conserving energy; wasting less; avoiding toxins; saving water; driving less; and eating well.