Chamber of Sustainability, Inc. Rating System for Sustainable Companies
The Chamber of Sustainability’s mission is to foster dialogue between organizations working towards sustainability practices. The development of a national ratings program to notate the top 2,000 sustainable companies in the United States will be the most comprehensive view of the current economic outlook on national sustainability practices. The SUSTAINABLE2000 ratings system is designed to rate companies based on their positive sustainability initiatives. The team developed an approach that considered environmental, economic, and social practices. The system was designed to include strategic rating criteria along with a tiered point structure to allow for company rankings. The ratings system will need a multi-faceted marketing campaign for the initial launch. The marketing campaign that was developed by the students is a high frequency, multi-touch campaign that reaches business owners and sustainability business professionals. The project included general research on the target audience, ways to reach them, recommendations on implementation, and development of cohesive marketing messages to raise awareness of the ratings system and encourage business submissions.