Partnerships for Sustainability Project
Partnerships for Sustainability (PFS) is a nonprofit organization designed to provide businesses of 250 employees or less in Southeastern Wisconsin with the tactics, training and tools to improve top-line revenue and bottom-line efficiencies through sustainable business practices. PFS wanted to work with a team of students to develop a strategy for implementing a presence in social media. The students were to explore the advantages, limits and risks associated with social media as well as give recommendations on specific social media tools and how to use them.
Outcomes
The student group prioritized and recommended a number of social media tools along with their advantages, disadvantages, and costs that can easily be put in place by PFS and any of its small business partners.