Testing Maps and Graphics to Promote Safe Drinking Water from Private Wells
The broad goal of my research is to improve how environmental risk is communicated to the public in order to foster accurate risk beliefs and appropriate behavioral responses. Current work focuses on images to communicate risk because they can leverage the innate power of human vision to support meaningful comprehension, influence risk beliefs and behavior, and potentially address numeracy barriers. I have conducted a number of studies among Wisconsin residents who have a private well who are ultimately responsible for the quality and safety of their drinking water. The primary purpose of this study was to assess how features of maps influence well owners' intentions to have their water tested for or to mitigate exposure to arsenic.