Wisconsin Academy of Sciences, Arts and Letters Roadmap Marketing
The Wisconsin Academy of Sciences, Arts and Letters, is an independent, nonprofit organization since 1870 with the tagline, “We connect Wisconsin people and ideas for a better world”. The team developed outreach and publicity recommendations for the new climate change “road map” that the Academy recently completed. Specifically, the team developed a marketing plan for strategic dissemination of the road map to Wisconsin business and civic leaders. The marketing plan included recommendations for communication channels (including roll out on our website); target individuals and organizations, networks, and events; and key ways of framing the message.