Wisconsin Academy of Sciences, Arts and Letters Roadmap Marketing
The Wisconsin Academy of Sciences, Arts and Letters, is an independent, nonprofit organization since 1870 with the tagline, “We connect Wisconsin people and ideas for a better world”. The team developed outreach and publicity recommendations for the new climate change “road map” that the Academy recently completed. Specifically, the team developed a marketing plan for strategic dissemination of the road map to Wisconsin business and civic leaders. The marketing plan included recommendations for communication channels (including roll out on our website); target individuals and organizations, networks, and events; and key ways of framing the message.
Outcomes
The Wisconsin Academy of Sciences, Arts and Letters has created a climate change roadmap for the state of Wisconsin and asked a team of UW-Madison students to help them with marketing recommendations to get the roadmap to business and civic leaders.
Focus Areas
Project Leader
Tom Eggert
Professor
- School or College
- Gaylord Nelson Institute for Environmental Studies