1. Connects Wisconsin-based science to a diverse audience and strives to reach new audiences who may not be as comfortable with STEAM subjects. 2. An outlet for scientists to connect to the public and hone their communication skills for general audiences. 3. Provides unique opportunities for youth to connect to science and researchers. 4. Provides opportunities for companies to gain exposure and promote accessibility of STEM to target audiences. 5. Garners widespread media attention, with some events capturing national press. Visitors come to events in Madison and around the state from as many as 17 different states, and the economic impact of the festival typically exceeds $600K.