Building a comprehensive network of fruit growers to improve sustainable production of fruit crops in Wisconsin

Fruit production in Wisconsin contributes over $400 million to the state economy. Underserved communities, such as Hmong, Amish and Latino, are important contributors to fruit production in the state; however, they are seldom served by the UW-Extension state fruit specialists. We will develop new avenues to effectively deliver time-sensitive information on environmentally sound pest management practices and sustainable fruit crop production to all fruit growers, with special attention to underserved communities. This project will empower fruit growers to improve sustainable fruit production in Wisconsin, provide and facilitate access to resources on fruit production practices, and build long-term relationships with Wisconsin fruit growers.